The need is primal if you think about it. Humans are no longer tribes of hunters and gatherers, but the need “to have” is very much alive. Today, we are consumers. And, as consumers we are drawn to products that in essence support who we are as individuals. Our job at McGowan Crain is to make sure our clients’ brands connect on an emotional level and are readily available to their audiences, whether that be to purchase, to experience or to share with others.
For over 20 years, the branding experts at McGowan Crain have been working together to create successful brands. We take a primal approach to marketing because simplicity, adaptability and originality have driven our evolution.
Bringing new brands to market is both our expertise and our enterprise. We are not afraid to have skin in the game, because we measure our success by the success of the brands we serve. We feed the consumer’s need to buy products through insight, exceptional design, targeted brand communication and customer-centric experiences.
Every decision we make is based on return because sales are the ultimate factor in whether a brand lives or dies . And, we would never ask our clients to do anything with their marketing dollars that we would not do for ourselves.